STRATEGY & ADVISORY / CORPORATE STRATEGY

Corporate strategy

Direction before activity.

A clearer direction starts with a precise decision. Bring the ambition, constraints and competing priorities into one view before committing time and resources.

Explore the scope

What the work can cover

Frame the decision

Separate the decision from the symptoms around it. Agree the objective, the owner, the constraints and the point at which a choice is needed.

Examine the choices

Compare a small set of credible routes against the same criteria. Make assumptions visible, including the option to delay, test or stop.

Build a working direction

Translate the selected route into priorities, responsibilities, measures and review points. Keep a record of the evidence behind the choice.

A clear working process

  1. Define the question and the decision boundary.
  2. Review the available evidence and identify the gaps.
  3. Compare the options and document the trade-offs.
  4. Agree a phased plan and the next review.

Bring the context you already have

  • The decision you need to make and its deadline.
  • Your current priorities, constraints and available resources.
  • The options already discussed, including the reasons for hesitation.
  • The evidence you have and the assumptions you have not tested.

Common questions

What is the difference between a strategy and a plan?

A strategy sets a direction and the choices behind it. A plan assigns the actions, owners and timing that make that direction workable. A useful engagement connects the two.

Do I need a finished business plan first?

No. A short description of the decision, the organisation and the constraints is a useful starting point. The scope can identify which evidence needs to be prepared next.

A USEFUL STARTING POINTWrite a strategic decision brief

THE NEXT CONVERSATION

Start with the decision.

A useful introduction names the question, the context and the change you want to make.

Explore the membership process

Membership is in launch preparation. You can explore the introduction; submissions are not open yet.